White-Label Turkey Tours for Agencies: How Your Brand Stays in Front

White-label Turkey tours mean your clients buy the trip from you, under your brand and at your price, while a licensed Turkish operator runs it on the ground with its own guides, drivers and hotel bookings. Get Turkey Tours does this for travel agencies and tour resellers: we are a TÜRSAB member with A-group licence A-15751, operated by Viracocha Travel, and every agency rate is quoted in writing for each enquiry, not published. Partner enquiries start on our travel agents page.

This page explains how white-labelling works in practice on a Turkey trip: which parts can carry your name and which cannot, where liability sits, what to agree in writing before the first client travels, and how to test a partner with a small booking first.

What white-label means on a Turkey trip

In a white-label arrangement the client's relationship is with you. They see your brand on the website, the itinerary and the booking confirmation, they pay you, and they call you if they want to change something before departure. The local operator stays in the background and delivers the services.

That differs from two neighbouring models:

• A destination management company (DMC) designs and prices the whole programme for you, often visibly as your local partner. Our guide to choosing a DMC in Istanbul covers that model.
• Ground handling is the narrower job of delivering services you have already designed: transfers, guides, tickets, restaurants. See our page on Istanbul ground handling.

White-label sits across both. You may take one of our existing programmes and sell it as your own, or send us your itinerary and ask us to run it without our name in front of the client. The difference is presentation, not quality: the same licensed guides and the same vehicles run the trip either way.

What can carry your brand, and what cannot

Not everything on the ground can be rebranded. Turkish law and practical reality set some limits, and a client who knows what to expect is far less likely to be confused.

Two points deserve explaining to your clients in advance. First, licensed tourist guides in Turkey must carry their official card, so the guide's own identity is always visible. Second, the hotel may mention a Turkish agency at check-in, because that is who made the booking. Neither undermines your brand if the client has been told the trip is "run on the ground by our licensed local partner".

The legal frame: licensed in Turkey, organiser at home

In Turkey. Under Law No. 1618 on Travel Agencies, travel agency services in Türkiye require an operating licence from the Ministry of Culture and Tourism, and licensed agencies belong to TÜRSAB, the Association of Turkish Travel Agencies. An A-group licence covers all travel agency services, including programmes for foreign visitors. Guiding is regulated separately by the Professional Tour Guiding Law (No. 6326): only licensed tourist guides may guide, and only in the languages on their card. A foreign agency that sells Turkey therefore needs a licensed Turkish partner to deliver the guided parts of the trip.

In your market. If you sell to clients in the European Union, the EU package travel rules apply to the package you sell. The European Commission's Your Europe guidance says the organiser is responsible for "the proper performance of all travel services included in your package", must help travellers in difficulty and must have insolvency protection. When you sell a package under your own brand, you are usually that organiser, even though a Turkish operator delivers the services. Other markets have their own rules, such as the UK's package travel regulations.

What this means in practice: your contract with your client and your contract with us should match. If you promise something to the client, it needs to be in our written confirmation too. This page is not legal advice; check your own obligations with your trade association or a lawyer.

What you can resell

Most of our programmes can be sold under your brand. Our public prices give you an idea of the level; agency rates are quoted separately.

• Private day tours in Istanbul, Cappadocia, Ephesus, Pamukkale, Antalya and elsewhere, with a licensed guide and private car. For example, our 8-hour private Istanbul day with driver in a Mercedes Vito is from $299 per group.
• Private multi-day packages such as our 8-day private Turkey tour, from $2,250 per person, with domestic flights where the programme needs them.
• Transfers, such as our VIP Istanbul airport transfer, from $60 per group.
• Cruise port days, such as our private Ephesus shore excursion from Kuşadası, from $300 per person.
• Faith and special-interest programmes, such as our 7-day Seven Churches tour, from $2,050 per person.
• Tailor-made itineraries built from your brief; see our tailor-made Turkey tour page.

One honest point: our public prices are on this website. A client who searches carefully may find the programme you resell. That is true of white-labelling with any operator that also sells direct, and it is why most agencies price on what they add, such as their own advice, their flights, their hotel choices and their aftercare, rather than on a hidden mark-up of the same product.

How agency quotes work

We do not publish agency rates. Each enquiry gets a written quote that sets out:

• the price to your agency and the currency;
• what is included and what is not, line by line (guides, vehicles, hotels and board, domestic flights, entry tickets, meals);
• the hotel names or the hotel category, with alternatives where useful;
• the payment schedule;
• the cancellation and amendment terms for that booking.

Prices for hotels and flights depend on availability on the day we confirm, so a quote has a validity date. Balloon flights in Cappadocia are subject to weather and civil aviation permission each morning, so never sell them to your client as guaranteed.

To quote, send: travel dates or the month, the number of travellers and rooms, nationalities, the hotel level, the regions and any sites the client insists on, the guide language, and whether the trip is private or a closed group. English is our standard guide language; other languages are arranged on request, subject to availability.

Eight points to agree in writing

Before your first client travels, settle these points with any Turkish partner, including us. They are the ones that cause problems when they are left vague.

1. The name on the documents. Your logo, a neutral layout or the operator's, for vouchers and final itineraries.
2. The welcome sign. Your agency name, the client's name, or both.
3. How the guide introduces the day. "Working with [your agency]" is the usual line.
4. Contact with your clients. That the operator will not market its own products to your clients or ask them for direct bookings.
5. The contact chain on the trip. Who the client calls first, who calls you, and when.
6. Changes and extras paid locally. Whether clients may add a tour or upgrade on the spot, and who they pay.
7. Complaints. That issues raised on the trip are reported to you the same day, so you can respond before the client comes home.
8. Client data. What personal data you send, for which purpose, and how long it is kept. If your clients are in the EU, your data protection obligations apply to the transfer.

During the trip: who the client talks to

On a white-label trip the client should always know who to contact. A common set-up looks like this:

• Before departure: all questions go to your agency.
• On arrival: the driver meets the client in the arrivals hall with the agreed sign.
• During the trip: the guide is the first contact during tour hours; outside them, the client has a local WhatsApp number for urgent matters.
• Changes: anything that alters the price or the programme is confirmed with you before it happens.
• Afterwards: you hear about any issue, and how it was handled, without waiting for the client's review.

We use WhatsApp with the client and with your agency during the trip, so that anything the client raises reaches you quickly.

Starting with a test booking

Before you put a programme in your brochure, test the partner on something small: one airport transfer and a private day tour for a staff member or a regular client. You will learn more from one real arrival than from any presentation.

Check the licence first. Search the company by name and licence number in the TÜRSAB agency register; ours is A-15751. Our page for travel agents looking for a Turkey tour operator explains the check step by step. Agencies selling to Spanish-speaking markets will find more detail on our DMC page for Spanish-speaking agencies, and event and incentive groups are covered on our MICE in Istanbul page.

Tours that cover this

• Private Turkey tour package, 8 days: from $2,250 per person, Istanbul, Cappadocia, Ephesus and Pamukkale.
• Grand Turkey tour package, 10 days: from $2,800 per person.
• Private Istanbul day with driver, Mercedes Vito: from $299 per group.
• Private Ephesus shore excursion from Kuşadası: from $300 per person.

These are our public prices; agency rates are quoted in writing per enquiry.

Frequently Asked Questions